There are many ways to build a small photography business beyond weddings and portraits – from prints and stock to teaching, content and local services. The keys are matching ideas to your skills and market, and pricing properly. Here are small photography business ideas.
Does the idea of being a full-time photographer sound like a dream, but a distant one? Not many people go from the 9-5 life to professional photographer overnight. Instead, they start a small photography business on the side and build it up until it’s sustainable to run full-time.
I’ve got 5 small photography business ideas for you to consider achieving that dream of calling yourself a pro. You can set up and run a small business in the evenings and weekends around your family life and other duties.
1. Family Portrait Photographer
Family portrait photography feels like it will never be a bad business idea. There are always going to be families and they’ll always want photos of themselves or their kids – solid idea, right?
Keep the business simple and effective. Instead of hiring a studio offer short photoshoots at the client’s home (so the kids are comfortable with the surroundings) or at a nearby woods/park/forest.
The point is to keep expenses low. If you’re shooting in someone’s home and still want the ‘studio-look’ invest in a small backdrop and frame that you can reuse again and again.
Purchase a couple of LED panels as your key lights and shoot with a short zoom lens. Keep your shoots consistent with the same poses and camera settings. You’ll be able to batch edit your photos if the lighting is the same throughout saving time.
Bundle the photoshoot together with a number of edited hi-res digital images so the client knows exactly what they’ll get afterwards. It means they’re responsible for printing and designing albums which again keeps the expenses low for you.
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2. Product Photography
Shooting products is a really fun small photography business idea. You can do it from home, and it’ll help you build your portfolio until you’re ready to branch out.
Begin by using a few items from around the house, wine bottles, tea sets, tins and perfume boxes are great places to start. Purchase a small light tent with LED ring lights to use as your home photo studio.
In the hope of growing your portfolio and your opportunities, upload your photos online and tag the relevant brands whose products you feature. This kind of networking is how freelance photographers pick up commissions sometimes.
3. Photo Retouching
If you’re quite handy with Photoshop (or something similar) why not hire your hands out as a photo retoucher? Many professional photographers are too busy to edit their own photos and regularly outsource this job to freelancers online.
Sign up for freelancing sites such as Fiverr, set out your hourly fee and post examples of your work to get started. Being consistent, fast and willing to go the extra mile can win you more jobs and improve your reputation when competing against others for gigs.
Learn all you can about retouching and ways to improve the quality of a photo in the given software you use. Some retouchers offer their services based on an hourly rate or sometimes a per-completed photo rate.
Do a benchmark test on a range of photos and time how long it takes for you to complete a full retouch and what that time translates into to make sure you’re always making a profit for your small photography business.
4. Local Business Photographer
Whether you live in a big city, sprawling town or little village there’s always a local business you can help out as a photographer. If you’re a confident extrovert speak to local business owners and offer your services as a photographer.
Take photos of their shop fronts, interiors, products, staff at work etc and give them the option to purchase these images as prints for the walls (in a cafe for example) or to use on their website/socials.
The benefit of keeping it local is that it builds ties between you and the business owners who will always need updates as their business grows. Becoming the ‘go-to’ photographer for commercial photos in a small town is a great way to build your own small photography business into something more regular.
5. Photography Workshops
If you’ve spent a few years as an amateur photographer and you want to share your knowledge consider running a photography workshop.
Advertise your events to other shooters through your own website and social media. Plan out a specific purpose of your workshop, how long it will take and what they’ll learn.
Set yourself a maximum attendance, keep it small for the best opportunity to teach others and make sure you give everyone 1-2-1 time to make them feel valued and helped.
Stick to locations and subjects that you know inside out. Don’t offer workshops to places you’ve never been before. The more knowledgeable about the subject and location the better the education you can offer.
6. Selling Prints
The most direct route of the lot: you own the work already, and the only question is how you get it printed and to a buyer. Print-on-demand services handle the printing and the posting so you carry no stock, while a local framer and a stall at a craft market will usually pay better per print and put you in front of people who buy on the spot. Landscape, wildlife and local scenes sell; technically clever pictures of nothing in particular do not.
7. Stock Photography
Slow money, but it accumulates. You upload to a library, they price and sell, and you take a royalty. It rewards volume and accurate keywording rather than individual brilliance, and it is the one income stream that keeps paying for work you did years ago.
Before You Start: The Boring but Necessary Part
Whichever of these you pick, three things need sorting before the first paid job.
Register as self-employed with HMRC. You must do this by 5 October following the end of the tax year in which you started, and there is a trading allowance that covers your first slice of income – below that you may not need to file at all, above it you will.
Get public liability insurance. A light stand falling on somebody at a family shoot, or a tripod tripping a customer in a shop, is exactly what it exists for, and many venues will not let you work without it. Equipment cover is a separate policy and worth having too.
Write down what you have agreed. A short contract covering the fee, what the client gets, how the images may be used and when you get paid heads off nearly every dispute. Add a model release for anyone recognisable, and if you are photographing children, get written consent from a parent and check the venue’s safeguarding policy before you turn up.
Small Photography Business Ideas to Try: Final Words
In summary, setting up a small photography business isn’t as hard as it may seem on the surface – it’s keeping it going that’s the harder part. But it doesn’t have to be hard when you’ve got the right marketing tools and a clear understanding of how to reach your target audience.
Bookmark this article about small photography business ideas so you can find it again in the future. If you’ve got any other questions about photography chances are you’ll find the answers in our other articles and tutorials below.
For more, read our guide to pricing your photography.
Frequently Asked Questions
What are some small photography business ideas?
Portraits and family sessions, events, pet photography, real estate and product photography for local businesses, selling prints, stock photography, teaching and workshops, content creation, and editing services.
How do I start a small photography business?
Pick a focus that suits your skills and local demand, build a portfolio, set proper prices, create a simple website and social presence, and start with clients you can reach, then grow by referral.
Which photography business is most profitable?
It varies, but commercial, product and event work, and teaching or digital products, can be lucrative. Profit depends as much on pricing, marketing and repeat clients as on the genre itself.
Can I run a photography business part-time?
Yes, many start part-time alongside a job, taking on weekend sessions, local clients or selling prints and stock. It is a sensible way to build skills, a portfolio and income before going full-time.
How do I price my photography business?
Cover all your costs (gear, software, time, tax, overheads), pay yourself, and price for profit and the value you deliver, not just to undercut others. Underpricing is the most common early mistake.
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