Start off by getting out a pen and paper and writing down what you envision your photography business looking like.

We'll help you plan out what your aims are and how to structure that in a proper business plan which isolates your perfect client.

Lessons Included:

• Introduction
• Honing Your Ideas
• Market Research
• Know Your Target Audience
• Finding Your Niche
• Clarifying Your Purpose and Business Ethics
• Gaining Confidence in Your Photography
• Writing A Business Plan

Begin to make those plans into a reality during your second module.

We'll discuss what you'll need as a working premises, the best type of camera equipment to invest in as well as setting out your fees. You'll also need to familiarise yourself with accountancy, contracts and tax rules.

Lessons Included:

• Business Premises
• Equipment And When To Invest
• Deciding What To Sell
• How To Set Your Prices
• Accounting
• Contract Advice
• Other Things To Consider

Your photography business needs a distinct look - it needs to stand out from your competitors.

We'll help you consider what to name your brand, how to create a logo and the external branding that goes on all your marketing material and platforms.

Lessons Included:

• Choosing A Business Name
• Logo and Colour Palette
• Developing Your Own Style and Why It’s Important
• Setting Up A Website
• Creating A Brochure
• Setting Up The Customer Journey

You're not just a photographer anymore, you're also a business owner which means you need to market and promote your services.

We'll share with you what it takes to advertise to your marketing, how to capture leads and build up a system to that allows you to isolate and reach your target audience through emails from your website.

Lessons Included:

• Intro to Marketing
• How To Start Getting Your Name Out There
• Setting Up Referral Schemes
• Setting Up Mailing Lists
• The Importance of Testimonials
• Other Marketing Ideas
• Setting Up a Sales Funnel

You will most likely need a social media presence to reach your audience.

Your customers will make decisions on whether to hire/buy from you based on your online portfolio and adverts. 

Discover how to make effective Facebook adverts for photography businesses as well as other ways you could reach your audience.

Lessons Included:

• Facebook Page
• Facebook Ads
• Instagram
• Blogging
• YouTube
• YouTube Video Setups
• Podcasts
• Other Platforms

You might have slow months in your business from time to time so it's important to recognise other ways to build revenue in the quiet periods. 

We'll show you the value of affiliate marketing for photographers, how it works and what the benefits are.

Lessons Included:

• Upselling & Repeat Business
• Making A Seasonal Job Work Year-Round
• Affiliate Marketing & Monetizing Social Media

As time goes on and your photography business grows you'll need systems in place so you don't spend all your time behind a desk or filing paperwork. 

Through automation and future planning advice you'll discover ways to simplify your business so you can continue to offer perfect customer service.

Lessons Included:

• Taking Control of Your Business
• Keeping Track – Auditing
• The Importance Of Setting Goals
• Have The Confidence To Grow, Change & Improve