Photography Business Masterclass

Register your interest and keep up-to-date with all the announcements for this exciting photography business masterclass course coming late 2024

Business Photography Masterclass

Start your photography business with online classes from pro photographers. Learn to build a brand, reach your market and earn money.

7 MODULES

BEGINNER FRIENDLY

8+ HOURS

DOWNLOADABLE WORKSHEETS

7 MODULES

8+ HOURS

Smiling mom working at home with her child on the sofa while writing an email. Young woman working from home, while in quarantine isolation during the Covid-19 health crisis

Build your Dream Photo Business

Have you been wanting to make more out of your passion? Looking for a way turn your love of photography in to a full time affair?

We’re here to help you start your own business and make photography an every day thing.

With the help of our professional photography instructor team, Emily Lowrey, Rachel Sinclair and Rebecca Santo you’ll discover what it takes to build a brand and become a business owner.

Smiling mom working at home with her child on the sofa while writing an email. Young woman working from home, while in quarantine isolation during the Covid-19 health crisis

Build your Dream Photo Business

Have you been wanting to make more out of your passion? Looking for a way turn your love of photography in to a full time affair?

We’re here to help you start your own business and make photography an every day thing.

With the help of our professional photography instructor team, Emily Lowrey, Rachel Sinclair and Rebecca Santo you’ll discover what it takes to build a brand and become a business owner.

How will this course
build your business?

Dog photographer with a dog

Mission

Decide the purpose of your business, what gap in the market are you trying to fill.

person writing on a paper with a pen

Business Planning

We'll help you set out your aims in a clear document to make each step acheivable.

a camear on a desk next to a laptop. business branding

Brand Look

Design the logo, website and overall style to your brand with pro guidance from technical experts.

lady holding a phone looking at a laptop

Marketing

Discover to how promote your business with an understanding of social media adverts and other routes to market.

two woman sat talking with a laptop on their knees

Finding Clients

Isolate your 'perfect client' once you've identified a full character profile so finding customers becomes easy.

man sat at a desk reading a workbook

Growth

Learn to look to the future by automating your businesses admin tasks and emails.

Professional Photography. Blogger Woman With Camera Taking Photos Of Makeup And Skincare Products Standing Near Desk At Home. Beauty Blogging Career Concept

Business Photography for Beginners

You don’t need experience to start your own photography business – but you do need accumen, a plan and a passion. 

We’ll give you our time and knowledge on how to start a photography business from scratch and turn it into a reality and make terms like ‘funnels’ and ‘SEO’ understandable.

We’ve got scalable plans to help you manage everything and still make it enjoyable.

Business Photography for Beginners

You don’t need experience to start your own photography business – but you do need accumen, a plan and a passion. 

We’ll give you our time and knowledge on how to start a photography business from scratch and turn it into a reality and make terms like ‘funnels’ and ‘SEO’ understandable.

We’ve got scalable plans to help you manage everything and still make it enjoyable.

Professional Photography. Blogger Woman With Camera Taking Photos Of Makeup And Skincare Products Standing Near Desk At Home. Beauty Blogging Career Concept

CPD Approved Course

CPD logo

This iPhotography course is fully backed and certified from our training verification service CPD.

You can rest assured that you’re getting the best online training which is held to the highest standards from an independent service.

All iPhotography courses come with a free downloadable CPD verified certificate. Selected courses allow you to upgrade to a premium hard copy delivered to your door with free worldwide P&P.

iPhotography Premium Certificate of Graduation Photography Course Online - iPhotography.com

CPD Approved Course

This iPhotography course is fully backed and certified from our training verification service CPD.

You can rest assured that you’re getting the best online training which is held to the highest standards from an independent service.

All iPhotography courses come with a free downloadable CPD verified certificate. Selected courses allow you to upgrade to a premium hard copy delivered to your door with free worldwide P&P.

CPD logo
iPhotography Premium Certificate of Graduation Photography Course Online - iPhotography.com

Masterclass Contents

Click the tabs below for an overview of what you’ll discover during this Business Photography Course:

Start off by getting out a pen and paper and writing down what you envision your photography business looking like.

We'll help you plan out what your aims are and how to structure that in a proper business plan which isolates your perfect client.

Lessons Included:

  • Introduction
  • Honing Your Ideas
  • Market Research
  • Know Your Target Audience
  • Finding Your Niche
  • Clarifying Your Purpose and Business Ethics
  • Gaining Confidence in Your Photography
  • Writing A Business Plan

Begin to make those plans into a reality during your second module.

We'll discuss what you'll need as a working premises, the best type of camera equipment to invest in as well as setting out your fees. You'll also need to familiarise yourself with accountancy, contracts and tax rules.

Lessons Included:

  • Business Premises
  • Equipment And When To Invest
  • Deciding What To Sell
  • How To Set Your Prices
  • Accounting
  • Contract Advice
  • Other Things To Consider

Your photography business needs a distinct look - it needs to stand out from your competitors.

We'll help you consider what to name your brand, how to create a logo and the external branding that goes on all your marketing material and platforms.

Lessons Included:

  • Choosing A Business Name
  • Logo and Colour Palette
  • Developing Your Own Style and Why It’s Important
  • Setting Up A Website
  • Creating A Brochure
  • Setting Up The Customer Journey

You're not just a photographer anymore, you're also a business owner which means you need to market and promote your services.

We'll share with you what it takes to advertise to your marketing, how to capture leads and build up a system to that allows you to isolate and reach your target audience through emails from your website.

Lessons Included:

  • Intro to Marketing
  • How To Start Getting Your Name Out There
  • Setting Up Referral Schemes
  • Setting Up Mailing Lists
  • The Importance of Testimonials
  • Other Marketing Ideas
  • Setting Up a Sales Funnel

You will most likely need a social media presence to reach your audience.

Your customers will make decisions on whether to hire/buy from you based on your online portfolio and adverts. 

Discover how to make effective Facebook adverts for photography businesses as well as other ways you could reach your audience.

Lessons Included:

  • Facebook Page
  • Facebook Ads
  • Instagram
  • Blogging
  • YouTube
  • YouTube Video Setups
  • Podcasts
  • Other Platforms

You might have slow months in your business from time to time so it's important to recognise other ways to build revenue in the quiet periods. 

We'll show you the value of affiliate marketing for photographers, how it works and what the benefits are.

Lessons Included:

  • Upselling & Repeat Business
  • Making A Seasonal Job Work Year-Round
  • Affiliate Marketing & Monetizing Social Media

As time goes on and your photography business grows you'll need systems in place so you don't spend all your time behind a desk or filing paperwork. 

Through automation and future planning advice you'll discover ways to simplify your business so you can continue to offer perfect customer service.

Lessons Included:

  • Taking Control of Your Business
  • Keeping Track – Auditing
  • The Importance Of Setting Goals
  • Have The Confidence To Grow, Change & Improve
A hand writing a business plan on a whiteboard

Funnel your Market to Success

We’ll make it easy to build up systems that you completly control to turn interest in your business into sales. By optimising your website and online adverts you can convert leads into clients that bring in revenue for you to re-invest and give yourself a payday! 

It’s not a course just about logos and Facebook posts. We’ll actually give you sound business advice, based on years of successful experience, that you can implement into your plans.

Funnel your Market to Success

We’ll make it easy to build up systems that you completly control to turn interest in your business into sales. By optimising your website and online adverts you can convert leads into clients that bring in revenue for you to re-invest and give yourself a payday! 

It’s not a course just about logos and Facebook posts. We’ll actually give you sound business advice, based on years of successful experience, that you can implement into your plans.

A hand writing a business plan on a whiteboard

Meet Your Business Course Instructors

Rebecca Santo, Rachel Sinclair & Emily Lowrey

Your Business Masterclass Team

We’ve handpicked some of the best photography instructors to lead you through this masterclass! Rachel, Emily and Rebecca all run their own successful photography businesses and know what it takes to reach the top.

Instructor Rachel Sinclair founded a business planning and leading worldwide safari adventures for international clients as well as wildlife workshops in the UK.

Emily Lowrey, with a background in professional wedding photography and now a highly popular Panasonic Lumix ambassador knows exactly what it takes to ‘go viral’ and become an influencer with over 100K followers herself. 

iPhotography’s Head Tutor Rebecca Santo brings her own pet photography business knowledge alongside her elite websites building skills for making online portfolios and effective e-commerce platforms.

Extra Membership Benefits

When you join this masterlcass you’ll also unlock a number of other iPhotography bonus tools.

Download Library

Packed with PDF sheets, lighting diagrams, ebooks and posing guides our download library has lots of resources.

Photo Editor

We've got a free photo editor built in to our site. Learn to tweak your photos without spending money on software.

FEEDBACK GALLERY

Get access to our private feedback gallery. Upload your photos and get ratings from course students and tutors.

media library

Separate to your courses videos our media library has hundreds of other training tutorials waiting for you.

OUR PROMISE TO YOU

We offer a full 30-Day Money Back Guarantee. If you are at all unhappy with the iPhotography Business Course, for any reason, just let us know and we’ll issue a full refund.

Ready to Turn Your Dreams in to Reality?

Don’t wait until tomorrow, start to make money with your camera and turn your hobby into a lifestyle.

Emily Lowrey and Rachel Sinclair

You'll Get:

Only

pay by paypal, visa, amex, mastercard

FREQUENTLY ASKED QUESTIONS

Is This Course for Me?

The simple answer – YES! It’s for everyone, including you!

The aim of this masterclass is to help you go from a blank piece of paper into a fully functioning photography business.

It doesn’t matter the aspirations for your business is large or small we’ll show you how to get this dream off the ground with simple, but helpful, advice.

We’ll tell you the honest truth that other courses leave out – some of it may not be pretty, but the truth rarely is.

Do I Need any Prior Experience to Take this Course?

No, you don’t need any experience. This course is designed for absolute beginners and someone with a dream of wanting to turn their hobby into a lifestyle.

The language used is designed to be simple to understand and the course interface intuitive and easy to follow with no complicated jargon.

How Much Money Do I Need?

Apart from the course fee the cost of setting up your own business varies region to region.

The basic costs generally included registering your business formally for tax and possible website costs (but that can be done for free in some places).

Other aspects such as setting up an accounting system and marketing funnels can be kept very simple (free in some cases) so the overall cost of setting up your business can be minimal.

Once you start to bring in money you can invest it back into your business and allow it to grow.

Do I Need any Special Equipment Before Starting?

All you need to bring is the passion and drive to start your own photography business – we’ll help you on the rest.

If you’ve been thinking about making a little bit of money on the side of your normal 9-5 this masterclass will be perfect for you.

You might not be ready to make the jump to full time photographer just yet. It’s best to step up gradually and we’ll help you with that in your spare time.

How Do I Access My Course?

The minute you sign up, you’ll have access to the course inside iPhotography’s friendly and easy-to-use learning platform.

If you’ve ever taken an iPhotography course before then you’ll be able to access the course right alongside your other courses, all from one sleek, simple and secure dashboard.

Plus, you’ll have access to a whole array of benefits including our hugely popular member feedback gallery, download and media library and much more!

What if I Have a Question?

Building your own business will pose many questions for you.

If, for any reason, you have questions while studying your course you can contact our iPhotography tutor team who will give you support, ideas and extra resources to answer your queries.

It’s all part of our continued community support that we offer to all iPhotography members.

iPHOTOGRAPHY REVIEWS

Read some of the independent reviews posted about iPhotography™ on Facebook, Trustpilot & Google Reviews:

FREE

Photography Course

Perfect for Beginners

Before you leave, make sure you’ve secured your FREE online photography course (worth £29.99)

Each class is just 60-seconds or less making it the fastest and easiest way to learn photography!