Sizing Images for Social Media

As a photographer, you can’t just whack a photo onto social media these days and expect it to look on point. Instead knowing the best sizes for images on social media will help you decide what to post, and where.

The sizes for images on social media differ from platform to platform.

Getting the same image optimised for Twitter and Instagram for example require different crops to make the most of the native display of the app. Therefore, you may need 2-3 versions of the same photo to render it at its best.

Today, we’re going to look at the best sizes for images on social media.

Examples of different crops for social media platforms

Facebook

  • Cover Photos (that’s the area at the top of a profile) – 820px x 312px
  • Profile Pictures – 200px x 200px
  • Post Pictures – 630px x 1200px
Tip: Remember that portrait orientations fill the frame more when viewing on social media apps than horizontal photos.
Facebook image size guide example

Twitter

  • Cover Photos (that’s the area at the top of a profile) – 1500px x 500px
  • Profile Pictures – 400px x 400px
  • Post Pictures – 1024px x 512px
Twitter social media post image size examples
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Instagram

  • Image for Instagram Stories – 1080px x 1920px (vertical for best display)
  • Profile Pictures – 200px x 200px
  • Post Pictures – 1080px x 1080px
Instagram image size example

iPhotography Gallery

Of course, we’ll never miss an opportunity to guide you on the best sizes for images on our iPhotography gallery too. When you’re uploading to the gallery here are our recommendations for optimisation.

Photoshop Tips

  • Smart Sharpen your pictures by 10%
  • Convert to sRGB colour space (Save for Web Legacy in Photoshop)
  • Resize photo to 1500px on the longest side
  • Increase exposure/brightness by 5-10%
  • Oversaturate colours by 15%
  • Use the Bicubic Smoothen rendering

Lightroom Tips

When exporting your images use these parameters;

  • Convert to sRGB colour space
  • Resize photo to 1500px on the longest side
  • Change to 250dpi
  • Retain 100% JPG quality
  • Increase exposure/brightness by 5-10%
  • Oversaturate colours by 15%
  • Use High Sharpening for Screen

Even if you aren’t using Photoshop or Lightroom to edit your photos, it’s best to keep the image size between 1500px – 1900px on the longest side.

Summary

Now you’ve got a better understanding on the best sizes for images on social media you can now go forward and make the most of every upload.

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